- In 1976, Bill Veeck introduced retro uniforms and shorts. The players also became reluctant to slide for fear of leg injuries, and would ban together on refusing ever wearing them again.
- In 1977, the White Sox were known as the "South Side Hitmen" for breaking a team record 192 homeruns. Manager Bob Lemon was named AL Manager of the Year. In the same year, The White Sox also drew a team record 1,657,135 fans to Comiskey Park.
- In 1979, the White Sox would host an event between games of a double header against the Detroit Tigers. This event was known as the Disco Demolition where disco records were collected in center field to be destroyed as a "Disco Sucks!" rally between games. The rally got out of hand with fans running onto the field finding other things to destroy. Due to the event, The White Sox forfeited the second game of the double header.
- In 1980, Bill Veeck sells the White Sox to an ownership group headed by Jerry Reinsdorf and Eddie Einhorn. In the same year, The new owners show their committment to winning by signing All-Star catcher Carlton Fisk from the Red Sox and relatively unknown manager Tony La Russa became the new White Sox manager.
- 50 years later, Comiskey Park hosts mid-summer classic All-Star Game in 1983.
- In 1983, the White Sox were known as a "Winning Ugly" team for their scrappy play. The Chicago media and fans picked up the phrase, and turned it into the team slogan. Despite making the postseason, The White Sox lost to the Baltimore Orioles 3 games to 1 in the AL Championship Series.
- Before the 1985 season began, the White Sox traded pitcher LaMarr Hoyt to he San Diego Padres for shortstop Ozzie Guillen. Guillen would go on to win AL Rookie of the Year.
- After talks of relocation to Tampa Bay fell through in 1988, funding for a new stadium begins.
- New Comiskey Park is completed at a cost of $167 million and opens in 1991. Also that summer, former White Sox owner Bill Veeck is inducted into the Hall of Fame.
- As part of the celebration of New Comiskey Park, the White Sox played a Turn Back the Clock game against the Milwaukee Brewers by wearing retro 1917 home uniforms. This was the first Turn Back the Clock game in the Major Leagues and started what has become a popular promotion.
